If your spouse usually does the grocery shopping at Whole Foods, encourage them to try out the local supermarket. Tell your friends you’ll only accept gifts from small businesses. Refuse to go to dinner at franchise restaurants. These are just a few of the ways you can persuade people within your sphere of influence to support small businesses.
Share Small Business Content on Social Media, Enjoying the cookie from your local bakery? Share it on Instagram. Shopping for gifts at a local boutique? Check in on Facebook. Sharing on social media when you patronize a small business is free advertising for that business and a great way to encourage others to patronize them as well.
Leave Positive Reviews of Small Businesses Online, You can help small businesses by taking the time to leave positive reviews on sites like Yelp, Foursquare, and Google. This will increase their visibility in search results when consumers go to find specific stores in their area and will foster a sense of trust in small businesses.
Show Your Appreciation, Small business owners work hard for their customers. What better way to reward them than by showing them how much they mean to you and the community. You can do this in a number of different ways. Maybe send them a thank you card, or drop off a gift. You could also just say “thank you” after every visit. Demonstrating your gratitude for their hard work motivates small business owners to keep doing a great job.
Launch a Kickstarter, Is there a long-standing small business in your community that has fallen on hard times? What about a new business that is flailing and needs a little extra umph? In these situations, you may consider launching a Kickstarter campaign to crowdfund for that business. Kickstarter allows anyone to launch a campaign to support goods or services.
Perhaps seeing someone not involved with the business try so ardently to help it will foster the momentum needed to help the campaign take off. Even if you don’t reach your fundraising goal, it is still a lovely gesture and a great way to draw awareness to a business.